Return on Investment & Benefits

·         Hourly Traffic Counts.

o        Shows traffic patterns and trends. Once the traffic patterns are known, analysis and planning can be done to use that information to identify performance issues, staffing issues, retail location & store design effectiveness, and advertising effectiveness.

o        Based on this analysis, retail management can identify and make the changes necessary to grow revenues and improve overall chain and individual store performance and profitability.

·         Staffing Analysis.

o        Illustrates traffic patterns in comparison to staffing. Better staffing helps reduce customer wait time and improve associate availability to assist customers which ultimately leads to increased revenues and improved customer satisfaction.

·         Weekly Traffic Trends.

o        Shows 8 weeks of traffic counts. Traffic trends help to isolate peaks & valleys. This information, when aligned with advertising campaigns and sales statistics for the same weeks, helps to illustrate which ad campaigns are working and which are not.

·         Closing/Capture/Conversion Ratios.

o        Compares the number of sales to the number of opportunities based on the traffic counts.

o        The flip side of this is that once you know your conversion ratio, you also have identified your unsold opportunities. Initiatives and Goals can then be put in place to tap the unsold opportunities in an effort to increase conversion ratio and revenues.

·         Revenue per Opportunity.

o        Knowing the revenue generated by each opportunity is critical in setting revenue goals, by store, based on their individual traffic patterns. The only way to increase Revenue per opportunity is to improve closing ratio or increase average sale dollars.

o        Quite often the average sales for two stores reflects equal performance, however, without knowing the traffic and associated closing ratio and RPO, it is difficult to identify stores that are under performing or are showing excellent performance.

o        While both stores appear to be equal in performance, when traffic counts are taken into consideration, the results show that Store B out performs Store A.

o        For example:

§         Store A and B both have sales volumes of $1000 in a given day.

§         Store A and B both have 20 sales with at an average of $50 per sale.

·         Store A –    Traffic Count was 100 therefore:

Close/Capture Ratio 20%

RPO = $10

·         Store B –    Traffic Count was 50 therefore

Close/Capture Ratio 40%

RPO = $20 per customer

 

o       Once store performance issues are identified, operations can then delve into the issues that contribute to that and work on a plan to improve their performance.

1. Two Questions 2  Picture of Counter in Hand 3.Hourly Analysis | 4.Staffing Analysis | 5 Industry Experts   6 Revenue Per Up  7 Weekly Traffic Comparisons  8 Opportunity Comparisons  9 Who's Up  10 UpBoard Login  11 UpBoard Four Questions  12 UpBoard Why Didn't They  13 UpBoard Customer Button  14 Customer Info Screen  15 Problems With Manual Tickler  16 Daily To Do List  17 Automated Thank You Letters  18 Performance Summary  19  Key Reports  20 Global Traffic Trax Reports  21 Global UpBoard Reports  21a Import Export With Your Business Software 22 Major Benefits  23 Don't Ask Your Salespeople   24 SW Airlines  25 Customization Form  26 Salesperson Agreement  27 List of All Reports  28 Return On Investment Benefits    28a Getting Started and Cust Info Card

29 HOME  30 Testimonials