For years so called Industry Experts have been telling us that our closing ratios are 35-45%...

A friend of ours committed to counting his traffic.  He had nine salespeople and was generating $600,000 per month in sales.  I asked him before the count what he thought his closing ratio was.  He immediately said between 35 and 40%.  This is a very typical answer in our business.  He even called in his sales manager and asked her the same question.  I smiled when she said exactly the same thing.

After the first week we learned that they were getting between 25-35 customers per hour on the weekend and his overall closing ratio was 6.09 %.... WOW 

He called me and said Dave...   I just realized that if I can somehow get my salespeople to sell three more customers per hundred I can increase my overall sales by 50%.

He now has 15 salespeople and recently had a 1.2 million dollar month.  That's double folks...and interestingly if you do the math, each salesperson's personal level of sales volume also improved.

 

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