John Wanamaker (1838 - 1922) Once Said...

Half the Money I Spend on Advertising Is Wasted -
The Trouble Is I Don't Know Which Half.

TRAX is going to show you.

Advertising Cost Per Opportunity By Media and Unsold Customer Activity

Employee Closing Ratio By Product Category

Customer Reasons For Not Purchasing

Below Average Closing Ratio

Below Average Sale

Information Gathering Report "IGE"

Time With Customers On The Sales Floor

"Employee Activity" Report Guarantees Total Accuracy Everyday

(Personalized) Performance Letter

"Sample Performance Letter"

This report prints each Saturday morning @ 2:00 AM for each salesperson before your sales meeting.  It may be auto printed any day you want.

Hello Nicole,

Performance as of Thursday September 20, 2001

GOAL  Your goal for the month of September 2001 is $53,000 or 1,766.67 per day.   Your current sales volume through 20 day's is $29,451.80 or $1472.59 per day.

VOLUME SHOULD BE  To be on goal your volume should be $35,333, so you are $5881.20 or 17% behind Target. If you maintain your current sales, your volume at month end will be $44,177.70. Which is $8,822.30 below your goal. The overall showroom is 8% below goal for the month.

SPOKEN WITH  You have spoken with 137 prospective customers and sold 26. Your Closing Ratio was 19% which is 4% below the showroom average.  Your average sale amount is $1132.76, which is $88.73 below the showroom average of $1,221.49. 

NEED TO TALK WITH  If you maintain your current pace with the same closing ratio and average sales amount you will need to talk with a total of 109 more customers to attain your goal of $53,000 for the month.  Your average sales per day should be $2354.82 or $882.23 more than your current average.

TRACK FABRIC PROTECTION, SQUARE FOOTAGE, WARRANTIES OR UNITS  You had a total of 90 pieces of Fabric Protected units and had 79 that were protected. Your closing ratio for Fabric Protection was 87.7 %.  The entire showroom sold a total of 380 pieces of possible protected units and protected 264. The overall percentage for the showroom was 69.5 %, which means you were 18.2 % above the showroom average.

ITEMS PER SALE AVERAGES  Your average items per sale during this period was 2.15 items per sale.    You were 0.42 items or 24.3 % above the showroom average of 1.73.

REVENUE PER UP  Your Average "RPU" Revenue Per Up is $215.22 (Closing Ratio X Average Sale Amount) This represents the sales dollar value of each individual opportunity you speak with. The overall average "RPU" for the showroom so far during this period is $256.56 so you are below by $41.33 per opportunity.