PRICING

Optional "Visual Proof" Camera/Security Solution

Cost $1195 each.  Includes Linux Server all the cable and hardware needed and a basic color camera.  Installation is optional and cost for installation depends on your store layout.  This camera is not designed for high quality resolution but as an identification between employee/non customer movement and true customer activity.  

Included With System

Traffic Tracking (TT).

·         Traffic Counter Hardware for 1 entrance, 10’ or less in width.

·         9-pin Serial Cable

·         125’ of CAT-3 Cable

·         System Reference Materials: Installation & User’s Guide for TT

·         Application Software:

• TT Lite Software Provides: Hourly Traffic only.  - or -  

• TT Full Software Provides: Hourly Traffic, Staffing Analysis, Closing Ratios.  

• Staffing analysis will require that the store configure the system with the number of employees scheduled (per hour) or populate that information from a schedule file. (TT Full only)

•  Closing Ratios require that the store enter the total number of invoices and the total  invoice dollars or import that information from a text file created bye the POS or business software. (TT Full only)

Customer Relationship Management / Sales Force Automation (CRM/SFA).

·         Traffic Counter Hardware for 1 entrance, 10’ or less in width.

·         9-pin Serial Cable

·         125’ of CAT-3 Cable

·         System Reference Materials: Installation & User’s Guides for TT & CRM/SFA

·         Application Software:

o        TT Full Software Provides: Hourly Traffic, Staffing Analysis, Closing Ratios.

- and -

CRM Software Provides: Upboard, Customer Relationship Management and Sales Force Automation Tools.

o        Staffing analysis will require that the store configure the system with the number of employees scheduled (per hour) or populate that information from a schedule file.

o        Closing Ratios require that the store enter the total number of invoices and the total  invoice dollars or import that information from a text file created bye the POS or business software.

Pricing Conditions

• All pricing is valid for 30 days. 

• A secured order requires that the order be provided in writing along with the required information for each store, and that the order be secured based on payment terms listed below.

• One entrance per location. Please add additional fees for multi-entrance stores.

• Traffic Counting hardware supports entrances up to 10’ in width. Please add additional fees for each entrance greater than 10’.

• Software enhancements, if any required, are bid separately.

Order Information / System Customization

• Location Information required for each location:

• Shipping Address

• Store Manager / Contact

• Phone #

• Fax #

• Email Address

• Entrance Dimensions with Ceiling Height

• Entry Type – Single / Double

• Door Swing – In / Out / Slide / other

• Digital Photos of Entrance (** if TRAX is to do the installation)

• List of Salesperson Names / Initials / Goals – Used to customize the CRM/SFA module.

• Category Lists – Used to customize the CRM/SFA module.

• Advertising

• Product

• Reason

Payment Terms & Methods

• Payment terms for hardware, software, maintenance, and shipping require 50% to secure the order and the balance upon shipment.

• Payment terms for rollout/installation services is 50% to secure and schedule the rollout. The balance of payment is broken out as various rollout milestones are met. Milestones to be determined when the rollout plan is prepared.

• TRAX offers our customers the ability to pay by: Check, Credit Card (AmEx, Visa, Mastercard, Discover) and/or wire transfer.

Shipment

• Actual shipping dates are determined based on order quantity and order queue at the time when the order is placed.

• In most cases orders for quantities of 10 or less ship within 3 business days after order is secured and location & CRM customization information has been received.

• Shipping time for orders with larger quantities will be determined at the time the order is secured.

Installation Services & Fees

• Installation of the traffic counters is fairly easy and can be self installed. It requires 4 screws to be installed at the front door to secure the traffic counter and to run the CAT-3 cable through the ceiling to the computer where the traffic counting software and/or upboard will be installed. The remainder of the installation requires loading the software and setting up the parameters. A normal installation takes about 4 hours, depending on how challenging the store layout is. Ceiling heights of 10-12 feet with acoustic ceiling tiles or an open ceiling tend to be much easier. The system comes with detailed step by step installation instructions as well.

• If you would like to contract out the installation service, TRAX can either help you find a local installer or you can contract to have a TRAX installer come on site to set up your system.

• TRAX Installation services are offered at a rate of $575 per location, plus travel expenses.

• Multi-store installations require a list of store locations (including address) and Rollout timeframes & requirements prior to actual installation plan confirmation.

• If customer contracts with TRAX to perform Installation Services, then a trained TRAX installer will go on site to physically install door counter hardware and load software on the customer PC.

• TRAX will not setup customer network nor setup PC, unless specifically contracted to do so.

• The fees for network and/or PC setup will be quoted on a per customer basis, depending on the environment and any unique conditions.

• Travel Expenses include round trip airfare between Houston, Texas and the desired location, plus hotel, car rental, and $35/day food per diem.

• Where possible, multiple locations will be installed in a single trip to save on travel expenses.  More exact travel expenses can be provided upon completion of an installation plan.

Annual Technical Support & Maintenance

• Technical Support Hours are:

• Monday – Friday 9:30am to 6:30pm Central Time.

• Evenings & Weekend support available via paging and/or with prior scheduling.

• Updates to Application Software as new releases are published.

• Extended hardware maintenance.

• Up to two (2) System Diagnostics annually, to insure that system is being used to its fullest benefit to the stores. 

Systems Diagnostics

• Customer provides a copy of their working database to TRAX or information is accessed via the WEB for our WEB clients.

• TRAX analyzes the data base to verify system usage & compliance.

• TRAX provides feed back to customers on where system usage could be increased to generate stronger results.

Warranty / Return Policy

• All returns must be pre-authorized and are subject to the applicable return policy.

• The TT Full / TT Lite systems comes with a 30 day return policy.

• The TT/CRM systems come with a 90 day return policy. Our guarantee is that if each of your sales people are not generating at least $5000 more, per month, within 90 days, we’ll take the system back.

• All returns are based on initial purchase price, less a 20% restocking fee. In addition, any hard costs, such as shipping, customization, travel / installation services and/or expenses will be deducted from the original purchase price when determining the return value.

• The TT hardware also comes with a 1 year warranty which is covered under the Support & Maintenance contract. This allows for repair / replacement of hardware, should a technical problem arise, provided the system was not damaged due to neglect and/or improper handling/care.

• Repair / replacement covered under the support / maintenance contract is provided at no cost, other than shipping expenses.

• After the first year, the customer can renew the annual Support/Maintenance to extend the hardware warrantee. Fees for Support / Maintenance are listed under the pricing section.

Traffic Counters

·         The TRAX Traffic Counting devices (TT/TT-30) are triple lens infrared beam devices which allow the system to know whether the “tripped beam” is as a result of inbound or outbound traffic. The system eliminates the outbound counts and reports data based on all in bound counts.

·         Counters have been tested and proven to be accurate within 2-3% of actual opportunity count.

·         The TRAX system is designed with a delay counter that allows the system to track opportunities not necessarily each physical person. For example, if a family of 4 enters, that will be counted by the system as one (1) buying opportunity versus inflating the traffic count if all 4 were individually counted. An inflated traffic count, when compared against the number of sales could result in lowered conversion rates, since quite often there is a single sales which includes items for various members of the family. If desired the 4 second delay can be removed so that each individual person is counted. In a retail

·         We recognize that often times there is a certain amount of non-customer traffic (i.e. the mail man, UPS, employees, etc) that come in/out daily, therefore TRAX also provides a mailman factor which will allow the stores to eliminate a pre-determined # of counts automatically from each hourly count to account for this non-customer activity.

·         The traffic counters are also equipped with battery back up which can store data up to 7 days in the event of a power failure.

·         The traffic counters also have a door chime that you can switch on/off. The chime sounds only when someone enters, not when they leave.  

Software  

·         Full Traffic Counting software provides access to hourly traffic counts, staffing analysis, revenue per opportunity, closing/conversion ratios and weekly traffic counts whereas TT Lite Traffic Counting software provides access to hourly traffic only.

·         Customer Relationship Management & Sales Force Automation provides the automated upboard, and all management & customer follow up tools.

·         The TRAX system offers the ability to view the data based on multiple views, hourly, daily, weekly and/or user determined start/end dates.

·         TRAX offers LAN/WAN/GLOBAL and WEB Networking software which enables stores to access information from multiple computers, at corporate and/or via the WEB. See additional Networking Technical requirements below

General Technical Requirements

·         Requires a PC with WIN2000 or better to load the software and an available printer for report printing.

·         Door Counters are mounted 60” from the floor. They connect to the MUX/PC via a CAT-3 cable (included in kit). No power supply required at entrance, as power is carried via the CAT-3 cable from the multiplexer, which is located near the PC.

·         The multiplexer requires power and also attaches to the PC via a 9-pin Serial Port, therefore PC must have an available 9-pin SERIAL Port and a nearby electrical outlet.  If there is no Serial Port available, then it may be necessary to use a USB or an Ethernet port.

o        Please call for further technical requirements & pricing for USB or Ethernet.

·         PC where software will be loaded must be placed within 125’ of the front door.

o        If this is not possible, a technical call between TRAX and the customer will be required to determine additional technical requirements and/or costs.

·         The CRM/SFA Upboard module is designed to be run from a single machine, therefore the CRM/SFA software requires a dedicated PC for the Upboard module.

·         With the exception of managing the CRM/SFA Upboard, all other information, such as traffic counts, customer data base, follow up tools, and/or management tools, can be accessible from a separate computer that resides on the same network as the TRAX computer, provided the TRAX networking software has been implemented.

·         TRAX recommends that there at least one or more additional work stations on the LAN where sales people can enter and/or access TRAX information, in order to get optimum benefits from the system.

·         For CRM/SFA customers, TRAX also recommends that you network to the person who answers the phone so that they can see the salesperson upboard and quickly determine who is with a customer and who is available to take calls.

·         In cases where there are multiple showrooms on a given property, the implementation of TRAX will likely require a separate Upboard for each showroom. In addition, in cases where there are multiple entrances that are not convenient to the main Upboard PC, then again, an additional Upboard will likely be required.

·         Networking Software provides the connectivity tools for LAN/WAN/GLOBAL and WEB Access. This software is included when the CRM/SFA software is purchased. TT only users would need to purchase this module separately.  See Networking Software Technical Requirements below.

Networking Technical Requirements – LAN/WAN/GLOBAL/WEB

·         The Networking Software requires that the PC be already setup with an established PC network.

·         The LAN networking feature provides access to CRM and traffic counting information on more than one computer in the given location.

·         External access to store data is made available through the WAN/Global module or via the WEB Access module.

·         The WAN/GLOBAL networking feature provides access to traffic counting information at a corporate location, based on nightly updates.

o        Requires an established PC network between corporate and the store(s) and the ability to access shared file folders on a mapped drive.

o        If the store network is other than a PC network (i.e. Citrix), please call TRAX for additional technical advice.  In some cases, additional costs may be incurred.

·         The WEB Access networking feature provides access to CRM and traffic counting information for all stores on the WEB. Data is uploaded from each store based on a daily schedule that is determined by the customer during initial system setup.

o        Stores can also manually upload data on demand, if necessary.

o        Based on user ID/password, corporate and/or designated people will have access to view the information for all stores or individual stores or by city or state.

o        WEB Access pre-requisites:

§         Networking Software

§         Annual Maintenance & Support must be current

§         Dedicated high speed internet connection at the stores – with no fire walls. Additional fees may apply if it is necessary to program WEB access to bypass the firewall.

Getting Started

• Place & Secure order.

• Provide location & customization information electronically to TRAX. TRAX will provide easy to fill out Customization Sheets in MS Word format.

• Install hardware & software. If self installing, call TRAX ahead to make sure a technical support representative will be familiarized with your store and available to you during your installation.

• Perform Salesperson Orientation – available in software & on line. Total training time to get the salespeople fully operational and totally competent with the system is less than 30 minutes.  

• Execute Salesperson Agreements. A salesperson agreement is provided with each system. The agreement is designed to get salesperson signoff that they understand the benefits and the essentials in order to start using the system.

• Start using the system!

• During the first few weeks of initial system use, TRAX will monitor your activities and provide diagnostic feed back on various areas of the system to identify where you stand regarding your strengths and weaknesses. This feed back will help improve the overall success of your system implementation and ultimately increase the benefits that the system provides to you.

• TRAX also offers a Management Seminar to train your sales team and management team on the system. This re-enforces the information provided in the orientation and allows for a hands on opportunity to use the system and interact with a trainer at your store.

• TRAX offers Toll Free 800# support 7 days a week (weekend paging) to all customers who are under Maintenance / Support Agreements.

PROVEN RESULTS  

ARE JUST AROUND THE 

CORNER

q       Improved closing ratios for all sales people.

q       Improvement of all follow-up, including converting more unsold customers into satisfied customers.

q       Higher satisfaction level of sold customers, especially during special order situations.

q       Much higher level of measurable repeat customer activity.

q       Better information to drive improved advertisement planning & buying.

q       A goals enhancement program that has been proven to increase sales by another 10% the first full month of use.

q       Increased revenues of $5000 per month, per sales person within 90 days.

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Patent Pending   

1. Two Questions 2  Picture of Counter in Hand |  3.Hourly Analysis | 4.Staffing Analysis | 5 Industry Experts   6 Revenue Per Up  7 Weekly Traffic Comparisons  8 Opportunity Comparisons  9 Who's Up  10 UpBoard Login  11 UpBoard Four Questions  12 UpBoard Why Didn't They  13 UpBoard Customer Button  14 Customer Info Screen  15 Problems With Manual Tickler  16 Daily To Do List  17 Automated Thank You Letters  18 Performance Summary  19  Key Reports  20 Global Traffic Trax Reports  21 Global UpBoard Reports  21a Import Export With Your Business Software 22 Major Benefits  23 Don't Ask Your Salespeople   24 SW Airlines  25 Customization Form  26 Salesperson Agreement  27 List of All Reports  28 Return On Investment Benefits    28a Getting Started and Cust Info Card  28b Why Some Salespeople Fight TRAX and your responsibility as a manager

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