Dear Trax Customer,
It is with great excitement that I am writing to you today. The Trax development team has been working on a several essential reports for your company. Corporate executives will find the information contained in these reports indispensable.
The information that you supply us will generate three key reports:
• Revenue Per Guest- This report will provide you with accurate conversion rations and Revenue Per Guest Analysis that will instantly tell you where you are most likely to create improvement in your company.
• Sales Goals Analysis by Sales Person- This report provides a weekly analysis that is guaranteed to motivate all salespeople to make an extra effort on the sales floor.
• Average Sales Analysis- This report tells management how much you have lost because below average salespeople need to be made aware of how much more that they can personally make for themselves and for the company, if they simply hit the company average.
The four essential bits of data required are: Employee ID (provided by Trax, once we have each salesperson’s name), Date of Sale, Total Sales for the day for that salesperson, and the Total Number of Invoices. All of this information is sent to us in the Excel template, we provide. Once you provide Trax with this data for a couple of weeks, you will see the benefit of this analysis and we will show you how to automate the process.
If you also provide a current weekly work schedule for your sales team, we will populate your “Hot Zone Report.” This report compares your number of employees to the actual customer traffic every hour. If you have too many hours that are “Red,” “Orange,” or “Yellow,” you may be losing money. We have several customers, that use this report and have experienced a 15% increase in sales volume company wide, simply by allowing the management team to view this report and rearrange their store schedules to better accommodate customers during the stores busiest times. I must stress that these clients experienced a 15% increase in gross sales company wide, without increasing any costs.
The link below will provide the necessary information for you to get started. Our primary goal here at Trax is to help you increase sales and increase your profits.
Please send all questions and information to George at george@traxsales.com.
Sincerely yours,
Dave Mink
CEO, Trax Sales
Sample of the Excel Spread Sheet that you should send to George@TRAXsales.com
