The harsh reality is that if
you have 10 salespeople they are
generating approximately 40-60 thousand
is sales per month each, (+ or
-) depending on your
company. This means that
you are generating $400,000 to
$600,000 per month in gross
sales. We also know that
your advertising budget is
between 4 and 9% on average of
your gross sales or equaling as
little as $16,000 per month up
to $54,000 spent each month on
advertising. If your
average sale equals
approximately $1000 then your
advertising cost per sale is
somewhere between $40 and up to
$90 per customer.
Every time you let a customer
walk out the door and can't professionally
follow-up, you are increasing
the chances that your
competition will follow-up professionally
and you reduce your chances to
make that sale. You lose
the $40 to $90 you spent to get
that customer to come in and
look.
Most dealers tell me that
they believe their closing
ratios are between 20 and 30%.
Do
you believe that the
average stores closing ratio
is about 12% for first time
customers and is over 70% for
customers that return a second
time on the same project?
Research
by Fortune 500 Companies Show
•It
costs seven times more to bring
in a new customer, compared to
every dollar spent selling an
existing customer.
•40%
of all customers who
purchase, DO NOT make
the purchase in the same
year they first begin to
shop.
75%
of the people who make a
satisfactory purchase do not
go back to that same store for
their next purchase.
Primary
Reason -No Loyalty Developed.
Our "UpBoard/Coaching System" (Customer Traffic Log) salesperson rotation system is the most remarkable tool a big-ticket retailer could
use to help their salespeople
with Unsold Customer Follow-up. It guarantees better customer service and improved profits. This upboard program tracks all Unsold Customer Activity and Follow-up, Individual Closing Ratios, Advertising Effectiveness, Goal Setting, Performance (closing ratios) by Product Category and much more.
Revenue Per Up (RPU) This acronym really says it all, as far as the investment retailers put into every new customer who walks into their store or showroom. RPU automatically analyzes how well each store does regarding closing ratios compared to overall opportunities.
We believe your biggest challenge as a retailer is getting your salespeople to want to do the things you need them to do. Our upboard program can motivate your sales force to excel!
Our automated upboard program software - which is just like having you stand on your sales floor all day long every day quietly observing every salesperson’s activity with every customer – can be a great teaching and motivational tool. Wouldn’t it be beneficial to know where your salespeople have the biggest problems on the sales floor?
Do you need an automated TRAX Upboard program? Don't ask your salespeople, ask your accountant.
Oftentimes we speak to retail business owners who say they need to confer with their salespeople or store managers before trying the Upboard Program. This is a bad idea because your salespeople and many times your store managers have a different agenda than you, the owner. The best person you could ever ask about Trax is your CPA. This is the one person who is smart enough to evaluate this product properly and whose opinion you can trust. Your CPA or accountant also has only one motive – to ensure you are profitable and successful.
We guarantee that your salespeople will use the Trax upboard program and love it within 90 days or we take it back. You just need to complete five basic tasks: 1. Set up sales goals, 2. Print
unsold customer “Thank You” letters, 3. Set up automatic
Print of Performance Letters for your sales team, 4. Attain a 25%
unsold customer follow-up percentage.
The real question is...Do you know how many customers each of your salespeople speak with each day?
Bill Gates writes in his book, Business at the Speed of Thought, “The most meaningful way to differentiate your company from the competition, the best way to put distance between you and the crowd, is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” Strong words and recommended reading.
The clear meaning here is measuring everything you do, especially the information on the sales you don't make...
Ok, you have my interest. Let me take a look at your upboard program demo.
