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CUSTOMER QUOTES
"What Is Not Measured Cant Be Changed" and "This Was The Single "Freshest" Ideas I Have Had SINCE 1991"
Dear Dave,
I Would Like To Thank You For The Smiles I've Made Since June 13th 1998. That Is Since Finally Wised Up. I Feel It Is Important For A Small Business, Like Ours, To Have An Edge On Our Competitors. I Pay Big Bucks To Fly And Train In The Big Cities. They Tell Me "What Is Not Measured Cant Be Changed". I Am The Third Generation Of Rudd Furniture Company Located In Southeast Alabama. It Is Important, I've Learned, To Put Some Fresh Ideas Into Our Business. I Began Working In The Business In 1991, "Learning The Ropes". Now, I Make 95% Of The Day-To-Day Decisions That Effect The Family Business Success. I Want To Be Successful! So I Wanted To Get "Fresh Ideas", But Did Not Know Where To Target. I Began To Research Computer Software, And Decided Out Of About 10 Top Companies To Choose TRAX. TRAX Has Given Me A Target Direction. Already, Yes In 45 Days, I Can See Trends I Wants To Extend, And Some To Avoid. This Was The Single "Freshest" Ideas I Have Had SINCE 1991. Although I Did Not Start This Earlier, "We All Learned From Our Mistakes", At Least I Got The Jump. Now On Anybody That Is Not "Measuring"
JASON RUDD
RUDD FURNITURE COMPANY
1109 WEST MAIN ST
DOTHAN, AL 36301
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