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CUSTOMER QUOTES
"we
were able to improve not only in
efficiency, but more importantly in
effectiveness"
As far
as my words about using TRAX -
As a small single-store retailer,
it wasn't until a few years ago
that we came to realize how
important it was to quantify and
track every aspect of our
business. I give credit for this
revelation to my Profit systems
networking group. Once we began
to track our opportunities, and
what we did with them, we were
able to improve not only in
efficiency, but more importantly
in effectiveness. It was a great
feeling of being in control. For
the first time, I felt that my
sales staff and I were working
together, and not in opposition to
each other. Whenever sales were
below goals, we could identify the
problem, be it low traffic or low
closing and low average sale, and
so could deal with specifics to
improve the situation. Adding the
TRAX system has
allowed us to track advertising
effectiveness as well as close
rates for individual categories of
merchandise in the same way. That
information is critical in making
the vital decisions that we must
all deal with on a daily basis.
In short, I experience the same
feeling using TRAX that I felt
when we first began operating with
computers instead of ledgers:
simple wonder as to how we ever
did business without it.
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