Top Zip Codes

Reports top zip codes gathered from every customer contact. This report is an excellent source of demographic data to be used for direct mail advertising since it includes those customers who did not purchase. As you can see it also provides the total number of customers responding from each zip code, the dollar volume, average sales amounts, number of sales generated, closing ratio by zip (interesting stuff) and finally the PPO by zip providing an analysis of which zip code is the most effective and provides the highest return on your investment.