Compares by product the total number of opportunities versus the total number of sales. . Produces accurate, reliable, closing ratios by individual product category and provides insight to products that are not generating results. This data highlights areas that need improvement – a crucial factor in determining your product mix.
If you have a product category, which you discover is far below the closing ratio you thought, it is probably from one of three reasons.
1. The merchandise is not set up properly or is soiled or not priced properly.
2. Your salespeople are not trained properly regarding product knowledge or qualifying skills.
3. You have a competitor down the street that is kicking your butt and you need to react quickly.
This report won’t identify which problem you have but you better look into it and find out fast.