“IGE” Information Gathering Efficiency Report

You are provided instant access to which salespeople need help with customer follow-up.  In the past the only way you could tell if a salesperson was doing their job with customer follow-up was to inspect their manual tickler file systems to see if they were being worked properly.  This new report provides and analysis of each salespersons total number of customer opportunities, how many purchased and how many did not.  We then use the number that did not buy and provide the percentage who we got a telephone number only, then how many did we only get and address and most importantly how many did we get both.  Of course the goal is to sell every customer that comes in, but we also know that this is not possible.  Many customers have legitimate reasons why they can’t purchase today.  Our goal is to capture quality follow-up information on at least 50% of the customers who do not purchase the first time in.