Dear George,

Do you know that the average salesperson believes that their average closing ratio is over 80%.  Have some fun and ask a couple sales people this question.

Some will be realistic and tell you between 25-35% but some will say 90%.

When you ask this person what their definition of a customer is.  They will say, #1.  If they spent a lot of money and didn’t take a lot of time, they are a great customer.  If they took too much time, and didn’t spend much they are a not so good customer and that’s it.

When you ask, what if they didn’t buy  they will say, If I can’t sell them they are not a real customer.  They are a time waster, a mooch, a tire kicker, a toothpicker (if there is a resturaunt close by) but they are not a real customer and are not counted in the equation.

Ask around and see.

Do you want to have some fun?

Surveys show that most middle managers believe that their closing ratios are an average of 2.5 times higher than reality.

I wager that you will find a big spread in your ratios as well.

Do you track your accurate closing ratio?  Here is a free hand counter you may keep with my compliments.

·         You should hire a high school kid and have them count traffic for one full day.

·         Have them sit in a car outside and not let your store manager know about the test until done.

·         At the end of the day divide your # sales by number opportunities. 

After you learn your true closing ratio please give me a call and Iwill show you how we counter more accuratately than a human being because we don’t have to go to the restroom, we count a family of five as one opportunity, we do not count when people leave and we accurately remove employees and non cusomter activity guaranteeing a 98% accuracy factor.

I can  improve your sales by 25%+!!!!

I GUARENTEE IT!