Dear Mr. Mink

           We at Giant Floor have been using the Trax System for three months and are happy to say that we are elated at the results.  Although we are at the infancy stage in this  "state of the art" system, we are extracting valuable data about our customer base.  It is intriguing to learn the reason for customers entering the store.  In fact, We were so convinced that a specific communication medium was responsible for our traffic prior to installing the Trax System, we were investing a large portion of our budget in that area.  After using the Trax System, we have found that we could not have been more wrong.  Once we have additional historical data from the Trax System supporting our initial findings, we will change our advertising strategy.  This is a monumental change due to the fact that we had entrusted our advertising dollars for about ten years to this medium.  Thanks to the Trax System we are receiving important and pertinent data to chart our new course.

             The various information that can be extracted from the Trax System is extremely important for any company on the retail level.  The data obtained becomes more objective and enables management to make clearer decisions on customers and advertising.  Obviously, you can see that Giant Floor is extremely happy about our business decision to buy the Trax System and recommends it to other retail vendors.

                                                                              Very truly yours,

                                                                              Charles J. Ferraro