Thank you for your interest in our traffic counter solution.  I know we will exceed your expectations with the quality of our system and our reasonable price.  Here is a short movie that will show you how our products will help you improve closing ratio performance, staffing and scheduling during busy times and help you improve overall management of your organization.

  • Immediate staffing comparisons to actual hourly customer traffic to determine if any of your stores are consistently forcing patrons to wait longer than is comfortable on a regular basis or if any of your stores are not staffed correctly.
  • Closing/conversion ratios for each of your stores identifying which managers are doing a great job and who needs assistance.
  • Convenient 24x7x365 secure password protected access to your reports on the internet combining all stores for easy comparisons.
  • Revenue Per Up Analysis that we guarantee will improve performance, because it will immediately identify under producing facilities.  This is the best kept secret in retail and the companies that understand and use it will outperform their fiercest competitors.  Most companies only measure sales performance.  This is only half the equation.  Revenue Per Up measures the potential that each facility can produce and compares this internally to all of your locations.
  • Toll Free Support, Maintenance, Global Networking and all Updates/Upgrades.
  • Because we are the manufacturer and the software developer you will be impressed with our very reasonable pricing and our high standards of quality.

Please click here >>> How_To_Use_The_TRAX_Traffic_Counter  (8 minutes) (Please be patient and allow 25 seconds for presentation to begin)

Please enjoy the short movie and we look forward to speaking with you soon.

Warmest Regards,

The TRAXsales team

 

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Subject:  Setup of your traffic counter system

It looks like the counter system is providing data.  Have you seen it lately?  I also want to explain how the Revenue Per Up Report works and how this new report will provide you some excellent management information. 

Revenue Per Up “RPU” is the sales volume represented by every opportunity that comes into a store.  Currently the only management information you possess are total sales volume and average sale amount.  This report will also provide you the Conversion/Closing ratio and your RPU.  The RPU is calculated by dividing the total number of opportunities by the total sales volume for the day.

This Number is by far the best kept secret in retail.  It is very powerful because it provides you the true level of customer service you are currently providing and most importantly will give you a true and accurate value of the potential business that each store is capable of. 

There are only two ways to improve this number.  #1.  Increase the average ticket size or…#2. Increase the Conversion/Closing ratio. 

The reason this is so important is…For Example:

You have two locations that are virtually identical, same number of salespeople, same type demographics, same consistent sales volume and same average sale.  You might discover that one location has a 50% higher RPU than its sister store.  If this occurs the fireworks should go off and sirens should sound because if you can identify what the difference is, you have an excellent chance (with good management) to increase the overall sales performance at this location by 50% because the only logical difference is that your conversion ratio is 50% lower than the higher store and possibly you are receiving 50% more traffic and could be understaffed.  The bottom line is that if this example were true, you would discover that you had a great opportunity to dramatically improve sales in your company and not increase any other costs (like advertising) in the process.

#1.  Please go to www.etraxsales.com and select your company (Dealer Name) enter your user name and password.  If you do not have these please email dave@traxsales.com or support@traxsales.com  and we will send them to you.  Once you have entered the system you are the TRAX administrator and should reset all passwords and user names.  Go To <ADMINISTRATION> the select <Security> then simply delete the passwords we have set for you and recreate the new ones that you desire.

#2.  Go to <SHOWROOM> and insure that every space is properly filled out and that all phone numbers and most importantly your email address is listed.  This will insure that if the traffic counter has stopped for one day that you and our support team receive email notification if there is a system, PC or internet failure.  It is important that you insure the box below called TC “Traffic Counter” Failure Notification is selected.  Do not select VP Notification unless you invested in the Visual Proof Camera System.

#3.  Go to the top right link on www.eTRAXsales.com called <TRAFFIC TRAX REPORTS> then select the fifth item on this drop down called <Revenue Per Up>  Select the showroom you want.  Make sure you select the showroom name then select EDIT in front of the day on top.  This new box allows you to enter the daily sales volume (this should not take more than a couple seconds) and is worth it’s time in gold.  If you select monthly this report really comes to life and is very easy to work with for each showroom.

Please call me immediately if you have any questions about these instructions or any other issue regarding TRAX.  We are standing by and look forward to providing you the tools to help you with the management of your business.

Our only goal is to assist you in improving performance standards, helping you identify staffing issues and breaking your sales records continually.

Please call my private cell phone number any time for any reason at 713 854-7706.

Warmest regards,

Dave

 

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Hi Rick,
 
The investment of a basic traffic counter which is designed to cover up to a 12 foot entrance is $995 each.  It has a box on one side mounted at 60 inches on the door frame and a reflective material installed on the other side of the entrance.  It needs to be connected to our Mux box that will be located next to any internet based Windows PC.
 
Shipping cost is $30 and includes 125 feet of communication cable.  Please let us know if you have a longer wire run.
 
If there are multiple entrances and they are less than 12 feet wide please add an additional $495 for each extra entry.
 
If any entry is wider than 12 feet than please add an additional $295 for each entry.  This requires an additional beam box to be installed (replacing the reflective material) and will permit the beams to perform up to 40 feet.
 
If you want wireless please add an additional $395.  This includes a high quality external sending and receiving device capable of performing to 900 feet with no obstructions and works great through limited obstructions.  Both wireless boxes are about the size of a large cell phone and should be hidden during installation.
 
Here are links to the installation guide. 
 

Traffic Counter Installation

Traffic TRAX Complete Manual (download)

Wireless Install Quick Start Guide

 
We look forward to working with you.
 
Warmest regards,
 
Dave
 
Visual Proof is a camera system that also is available and provides a picture of every customer who enters and puts them online instantly.  The investment for this product is an additional $1950 and includes an Visual Proof Controller/PC (no mouse or keyboard) and a high quality infrared camera.  Here is a pdf discussing the benefits of this system if used with the traffic counter.  Why Visual Proof Makes A Difference

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I absolutely believe I can prove that our UpBoard/CRM program will help you improve sales performance a minimum of 10% almost instantly while at the same time it will permit you to reduce advertising costs by 5%.
 
Your initial reaction should be...This sounds too good to be true.  You should read the following very carefully.
Here is a short movie describing the benefits and how the system works:
 
Click Here >>>   Why_The_CRM_UpBoard_Will_Help_Your_Sales_Team_Close_More_Sales_In_Five_Days  (8 minutes) (Please be patient and allow 25 seconds for presentation to begin) 
 
Warmest regards,
 
Dave

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Thank you for your interest in our people counter solution below is the eight minute movie and primary benefits that you will enjoy. 
  • Immediate staffing comparisons to actual hourly customer traffic to determine if any of your stores are consistently forcing patrons to wait longer than is comfortable on a regular basis or if any of your stores are not staffed correctly.
  • Closing/conversion ratios for each of your stores identifying which managers are doing a great job and who needs assistance.
  • Convenient 24x7x365 secure password protected access to your reports on the internet combining all stores for easy comparisons.
  • Revenue Per Up Analysis that we guarantee will improve performance, because it will immediately identify under producing facilities.  This is the best kept secret in retail and the companies that understand and use it will outperform their fiercest competitors.  Most companies only measure sales performance.  This is only half the equation.  Revenue Per Up measures the potential that each facility can produce and compares this internally to all of your locations.
  • Toll Free Support, Maintenance, Global Networking and all Updates/Upgrades.
  • Because we are the manufacturer and the software developer you will be impressed with our very reasonable pricing and our high standards of quality.

Please provide me a photo of the inside of your entrance(s).  Ideally one close up of the entrance and another from about 30 feet back.  Also a view from the outside would be appreciated.

As I mentioned the investment for the complete traffic counter system is $995 each, assuming that the entrance is less than 10 feet wide.  Installation is $350 for a standard install with a wire run less than 125 feet and ceiling height less than 12 feet.  If your dimensions exceed these distances please advise.  Wireless is also available for an additional $395. 

Visual Proof (complimentary synchronized camera system) is also available for an additional investment of $1950 per location plus an additional $200 for installation.  This includes a Visual Proof Controller (Linux Based PC with an 80 GIG HD and a Dual Iris Infra Red Camera System which takes a time stamped photo of each human entering your facilities and is viewable instantly on your eTRAX web site.  Why Visual Proof Makes A Difference

This package price includes two full years of toll free support, maintenance, global networking, upgrades, updates and extended warranty.  After this the pricing for an additional three year plan is 15.2% of the total investment annually.

The only requirement that we need from you is that you provide a basic windows based PC with internet access.

Thank you and I will confirm the setup proposal after we receive your photos.

Warmest regards,

Dave

Please click here >>>  How_To_Use_The_TRAX_Traffic_Counter (8 minutes) (Please be patient and allow 25 seconds for presentation to begin)

Here is an article with a partial customer list and testimonials.  Please click here >>> Smash your sales records with TRAX.

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Good Morning Dave,

Here is the email I promised.  I look forward to moving forward with you and I know that together we can exceed the 10% immediate increase in sales performance that we discussed earlier.   I look forward to yours Bob's and Troy's additional questions and I will follow-up by phone Monday afternoon.

 Thank you for your interest in our people counter solution below is the eight minute movie and primary benefits that you will enjoy. 

  • Immediate staffing comparisons to actual hourly customer traffic to determine if any of your stores are consistently forcing patrons to wait longer than is comfortable on a regular basis or if any of your stores are not staffed correctly.
  • Closing/conversion ratios for each of your stores identifying which managers are doing a great job and who needs assistance.
  • Convenient 24x7x365 secure password protected access to your reports on the internet combining all stores for easy comparisons.
  • Revenue Per Up Analysis that we guarantee will improve performance, because it will immediately identify under producing facilities.  This is the best kept secret in retail and the companies that understand and use it will outperform their fiercest competitors.  Most companies only measure sales performance.  This is only half the equation.  Revenue Per Up measures the potential that each facility can produce and compares this internally to all of your locations.
  • Toll Free Support, Maintenance, Global Networking and all Updates/Upgrades.
  • Because we are the manufacturer and the software developer you will be impressed with our very reasonable pricing and our high standards of quality.

Please provide me a photo of the inside of your entrance(s).  Ideally one close up of the entrance and another from about 30 feet back.  Also a view from the outside would be appreciated.

Thank you and I will  confirm the proposal after we receive your photos.

Please click here >>>  How_To_Use_The_TRAX_Traffic_Counter (8 minutes) (Please be patient and allow 25 seconds for presentation to begin)

I absolutely believe I can prove that our UpBoard/CRM program will help you improve sales performance a minimum of 10% almost instantly while at the same time it will permit you to reduce advertising costs by 5%.
 
Your initial reaction should be...This sounds too good to be true.  You should read the following very carefully.
  • Your current manual up system will be organized and streamlined so that each sales associate knows when they are up or on deck from anywhere in the building.  It literally takes five seconds to enter a complete opportunity and all confusion and possible discomfort from mistakes on a manual rotation system is eliminated.
  • It takes less than 20 minutes to turn even the most computer illiterate salesperson into an expert on the TRAX CRM UpBoard and they will all want to use it because it makes life simpler, fairer and more efficient on the sales floor and is guaranteed to improve their personal sales overnight.
  • Your top performers will talk with more customers because it puts them on the sales floor faster and more often than your current manual up system.  Your manual up system permits a typical below average salesperson to speak with 3-4 times more customers than your top performers and is causing a huge performance and sales drain on your sales floor.  TRAX rewards your top performers by putting them on top of rotation more often.
  • Management will gain complete control of each salespersons personal database and each salesperson will have control of their own personal (password protected) database and be reminded of all important appointments and opportunities every morning. 
  • Every Unsold customer who visits your company (when you can get an address) will receive a personalized very professional thank you letter.  I can prove that the typical below average salespersons closing ratio is below 10% for first time customers, but if we can bring that same customer back (for the same project) we can improve that salespersons closing ratio to over 70%.
  • The average salesperson will capture an unsold customers personal information less than 9% of the time.  We have proven techniques that guarantee 50% quality follow-up penetration and we have many customers who have very high first time closing ratios who also get the customers information for follow-up over 65% of the time.  With an intelligent and organized follow-up strategy we guarantee that you will bring back over 44% of these unsold customers and close 70% of those.
  • You will now be able to have private events that will dramatically improve performance company wide by bringing your unsold customer database to life.  Currently your unsold customer database is controlled by each sales associate and you are counting on each salesperson to manually follow-up.  With TRAX you will have the ability to sort your unsold customer database by product category and market to those specific unsold customers.  These unsold customers have already seen your products and simply need a nudge.  This can be the most powerful form of advertising you have; and it only costs you postage.
  • Your monthly goals program will come to life and all wasted time from each manager keeping up with this task is eliminated.  20 minutes wasted each day equals over 100 wasted hours each year.  Our weekly goals program is guaranteed to improve sales performance because it creates a clearer picture in each salespersons mind on where they are and what they need to do to improve.  It also dramatically promotes fun and friendly good old fashioned American Competition on any sales floor.
  • Each salesperson will have a weekly personal Performance Summary Report (automatically printed and  waiting for them in their inbox) which shows them their personal closing ratios compared to the rest of the company, where they are compared to personal goals for the month, how many more customers they need to speak with so they can hit their personal goal and where they stand regarding fabric protection performance for the month.
  • Never any wasted effort on the sales floor with TRAX because it synchronizes with any POS system that is ODBC compatible.  It is read only (does not touch your database) and instantly places the sold customer information into TRAX so your sales accuracy is perfect (there is no bottleneck at the UpBoard) and they are back on the sales floor in seconds.
  • The bottom line is that TRAX makes each salespersons life simpler and each manager much more efficient as a coach and trainer.  It gives upper management the ability to see the true potential of  their company and improves cash flow and can potentially double your EBIT with very little effort on your part.
Here is a short movie describing the benefits and how the system works:
 
Click Here >>>   Why_The_CRM_UpBoard_Will_Help_Your_Sales_Team_Close_More_Sales_In_Five_Days  (8 minutes) (Please be patient and allow 25 seconds for presentation to begin)  
 
As discussed the total investment for the entire system installed is $ per location (single entrance less than 40 feet wide, with no walls or obstructions in this line of sight), including wireless technology and the complete UpBoard CRM system, customized for each showroom.  This will also include multiple upboards for each facility to be utilized as you see fit by category.  Extra entrances per showroom are available at $795 per entrance for the TT 40 model plus an additional $200 for installation.
 
This pricing assumes a full company rollout and initially a 10-20 store test cycle.  We request 50% down and will be able to provide the UpBoard systems within 24-48 hours after the names of the sales teams are received by email from you.  We then can install the remaining traffic counter hardware systems within a 2-4 week period and will request the balance due only after all installations are in place and are fully functional and meet with your total satisfaction.
 
Please provide a photo of each entrance before we begin.  One from inside showing all doors and another from within the showroom at 30 paces back from the entrance.  One outside photo would also be helpful.  This will insure that we are totally prepared before we arrive and that we exceed your expectations upon completion.
 
I am standing by.
 
Warmest regards,
 
Dave