Dear New Friend of TRAXsales,

Congratulations you are about to learn four new features about your business that 10 years ago was nearly impossible to gather. 

1. You are about to see consistent tracking of how many people come into your business and do not purchase.
2. You are going to see a very accurate hourly comparison of how many customers come into your store compared to how many employees you have scheduled to assist them.
3. You are going to learn your average conversion ratios and how many potential customers your sales team speaks with each day that do not purchase and the actual value of these lost opportunities to your company.
4. You are going to see a hot zone “customer overflow” report based on your employee’s schedules and possible staffing deficiencies.   

The basics of using eTRAXsales.com

• Go To web site www.eTRAXsales.com and enter your user name and password.  If you do not have, this please call our office at 713-466-7177 and we will provide this for you.  Afterwards you will have complete control of security and may change or edit anything you desire from Security located under Administration.
• There are many reports that TRAX provides.  When you first open eTRAXsales.com you are taken to the Traffic Count report.  Here you will see the total traffic counts for the day, week, month, quarter or year.  The default has been set for the week so you can more easily see if your overall traffic has been improving or getting worse.  Please notice the percentages at the bottom of the columns, these make it much easier to spot trends.
• To focus on specific daily activity it is best to view the Hourly Traffic Report, which provides a weekly analysis of the hours for each day of any 7day period.  Select the previous button to easily navigate the hourly traffic history.

To start you must become familiar with the Revenue Per Up Report.  This is where you must enter your daily sales and number of transactions into the report.  This will take about ten seconds per day and will provide you your conversion ratios, average sale and most importantly you’re Revenue Per Opportunity.  This number is the most important number we believe a retailer can learn because it demonstrates your true level of performance.  This number can only be improved in two ways.  #1 by improving your conversion ratios, or #2 by improving your average sale. 

• Open the Revenue Per Up Report (5^th dropdown) located under Traffic TRAX Reports
• Select Edit
• Enter the number of invoices and the sales volume for the day
• Once this simple process is complete you may analyze this report by week, month, quarter or year for easy comparisons.
• The primary benefit is that (for example) you have two locations that are very similar in sales volume and discover that one has a much higher RPU.  If you can figure out how to get the lower location to the same Revenue Per Up as the higher, you just found a way to substantially increase sales and profitability in your company.

Staffing Analysis Report has recently been enhanced so that your weekly staffing schedule will automatically populate this report.  It will provide automatic comparisons of number of customers compared to sales coverage per hour.  You will immediately be able to identify areas of major improvement with this new information.  Gary Wilbers (14 store chain, Mid America Wireless) says that he got a consistent 15% increase in sales from his ability to staff properly.

• Select Administration then go to the bottom of the drop down and select <Scheduler>
• Select <Enter New Employee> then <Add New Employee> for each associate and each store.
• Select <Schedule> and from the Employee drop down select each employee and edit their weekly schedule.  This schedule remains permanent unless you want to edit their hours, which you may do anytime.
• Select <All> on the Employee dropdown and insure that your weekly schedule is set up the way you need.
• Once completed this automatically populates your Staffing Analysis Report and your Hot Zone Report
• Select <Traffic TRAX Reports> from the drop down <Staffing Analysis Report> then Select <Edit Sales Time Required> we recommend that you set this in the beginning at 15 minutes meaning the average employee can comfortably work with approximately 4 customers per hour.  This can very easily be adjusted to any factor you desire.
• The Hot Zone Report (available August 20, will provide an instant analysis of the hours where you did not have enough staff to cover the customer traffic.  It will display the hours where you have good coverage in white, the hours where you needed at least one additional person in yellow and the hours where you needed at least 2 additional employees in red.

Setting the Mailman Factor.  This is the adjustable feature that allows you to subtract the non customer traffic activity each hour throughout the week.  It can be accomplished two ways.  #1 select the actual counts per hour or the preferred new method that will be available August 30 is the ability to select a percentage of traffic that will automatically reduce the counts per hour.  To be conservative this percentage will always reduce to the lowest possible number.

• Select Administration and <Traffic Counter> then select <Set Mailman> this is where you may currently enter the exact amount to be reduced per hour for each day of the week.  Once this task is completed it will permanently reduce the counts for all reports by this amount. 

We encourage you to view each of the reports that are available with your new system and we encourage your questions or comments.  The old saying goes that steel sharpens steel and if we work together both of our companies will perpetually improve.

Please call us anytime with questions, comments or suggestions.

From all of us at TRAXsales thank you again for your business.

713-466-7177 or Toll Free 888-646-5462