The points that should create immediate excitement when discussed with your sales team are :

#1. We can track our advertising performance and learn if we are wasting any add dollars on ineffective or marginal advertising campaigns, thus bringing in more customers and opportunities for less money.

#2. We will be able to automate follow-up letters and send every unsold and sold customer a professional and personalized thank you letter that will be waiting for you when you arrive each morning. When was the last time you received a thank you letter from a company whom you had not made a purchase yet? This really separates you as a professional from the pack of furniture salespeople they are forced to talk with when they are comparing.

#3. We will have a daily to do list waiting for you when you arrive each morning that displays all prospective hot customers you should contact or have appointments with each day.

#4. Each salesperson will have a personal online calendar and each manager will have fully integrated task management program that will help insure more profitable productivity throughout the day.

#5. We fully automate our goals program and bring it to life, and all reports are printed automatically each week.

#6. We will be able to automatically send a private sale invitation to all your unsold customers each month, and bring more of your previous customers back in with a personalized letter from you. And (because you can sort unsold customers by product, if you desire), it is easy for you to send all unsold customers a letter with a special event around the specific product category they were originally interested in purchasing.

#7. You will learn your strengths and weaknesses on the sales floor, and we all know, if you can measure something you can improve it. TRAX believes it can help each sales associate earn at least one - two additional new sales each week and they put their money where our mouth is with a 90 day money back guarantee.  

Just send me the list of sales associates for each location and our showroom set-up/customizing personnel will start immediately.

Sincerely,
Dave

Here is a brief outline of the benefits that we will provide your dealers if they follow the simple guidelines covered in our meeting today.

We promise all dealers sales improvements in four distinct areas and as each of you agreed, if the manager of each store gets compliance on the sales floor in each of these four areas we expect a minimum of a 20-40 percent sales increase almost immediately.

1. 5-10% SALES IMPROVEMENT from measurement of 100% accurate traffic counts with Visual Proof.  As we agreed just knowing their true closing ratio creates an awareness of potential sales missed and creates (initially mild shock); then when it is verified that the average salesperson is closing less than 2 out of 10, additional effort is naturally placed on closing a little harder and smarter.
2. 5-10% SALES IMPROVEMENT from creating personal (auto printed) thank you letters with a personal hand written PS (Post Script) for unsold customers and a daily to do list for each salesperson so that they know exactly when to follow-up and exactly what to do to turn that be-back into a satisfied customer.
3. 5-10% SALES IMPROVEMENT from management utilizing the Weekly Auto Printed Performance Summary Report, along with the Personal Performance Letter (printed daily or weekly) this report provides all the insight a manager and each salesperson needs to learn or improve that will create the most improvement on the sales floor.
4. 5-10% SALES IMPROVEMENT from incorporating the TRAX weekly sales goal program.  Most dealers have a monthly goals program and every salesperson knows exactly what their personal goal is every day and will gladly tell you what those numbers are.  The problem is that most salespeople don’t look at their goals until about the third week, and by then it’s too late. TRAX auto prints a weekly report to be posted in the lunch room that creates exciting competition and brings the goals program to life.

Everyone in our meeting today completely agreed to each and every one of these basic TRAX features and agreed with these minimum standards.  The most important key is the successful use of the IGE (INFORMATION GATHERING EFFIECIENCY) Report and the SPIFF contest is successfully implemented. and a minimum of a 30-50% of unsold customers are entered, then dramatic success is virtually guaranteed.  This is why for the first 30 days we only want to focus on the IGE report and implementation of the two contests (one for the salespeople and one for the customer, to give them extra incentive to want to leave their personal info.

There are also numerous other reports that once the dealer has successfully implemented IGE that we provide.   Please keep in mind that the following reports are automatically provided by the traffic counter or the upboard where the salesperson takes only 6 short seconds to answer our four mandatory questions.  Here are some sample report titles…

• Advertising Effectiveness and Cost per Opportunity by Advertiser,
• Closing Ratio by Product Category by Salesperson,
• Zip Code Analysis for both sold and unsold customers,
• Sales Goals Analysis Monthly and Annually,
• Below Average Brought to Average for Average Sale,
• Closing Ratios and Revenue Per Up for each sales associate.
• Comparisons of Traffic Counter to UpBoard Performance and much more.

The TRAX Upboard also connects to any ODBC compatible POS system so there is never any duplicate data entry when a sale is made.  All of the customer’s info is in TRAX 10 seconds after the sale is entered into your POS system.

Total cost $8900 including standard single entrance installation with average ceiling height and location close to Metro Area.

Cost Breakdown: 

$1295 Traffic Counter (single entrance) Installation Not Included 

$4500 Traffic Counter (single entrance) Visual Proof Camera and Controller, Installation Included

$8900 Traffic Counter, Visual Proof, and Customized UpBoard and includes personal online and telephone training.  Optional on site (one on one) training is available at an additional charge and we are planning future group (low cost localized) training seminars and no charge online webinars 

If the dealer wants to do the installation themselves they may reduce the cost by $400.

They must pay ½ down by check or credit card then the balance after the system is installed, the upboard is customized and is implemented on the floor.

The first 21 days is the most important for the dealer and during this phase my tech team is very diligent and I personally insure their success.  My personal cell is 713.854.7706 and I welcome any questions during this critical kickoff phase. 

I look forward to working with you all.

Sincerely,