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Hi Fred,

I can prove to you that using TRAX and following our simple instructions will guarantee that within three weeks each of your salespeople will be selling an average of an additional 1-2 new sales every week, or your money back. I can do this because I know that you are not sending automatic thank you letters to unsold customers and each of your salespeople is manually trying to keep a tickler file and as you told us in our meeting, it is not working.

It's been quite some time since we last spoke and I wanted to touch base and get you up to date on the features you have been missing without TRAX on your sales floor.

Fred, Did you know that your below average salespeople will talk with two or three times more customers than your top performers. TRAX can show you these comparisons and help you improve performance. Did you also know that your below average salesperson's closing ratio is less than 10% for first time customers who have never been in your store, but if they can bring this same customer back in (on the same project), their closing ratio goes to over 70%.

This is why TRAX has a 90 day buy back guarantee and promises a 5-10 Thousand Dollar Increase in NEW SALES profits per month Per Salesperson, or we take it back.... FYI, we have not taken one back in many years and we have a long list of very satisfied customers. Here are just a few.... Customer_Comments, Just select the company logo to see their testimonials.

Several months ago you inquired about our system to help your salespeople close more sales and I have some wonderful news for you. Our programmers have been working very hard this last year and we have added a new tool which automatically synchronizes with your POS system so there is no double entry when you make a sale. This new feature will save each salesperson approximately 2-3 minutes for each sale or credit and insures 100% accuracy of your closing ratios and sales goals programs. This new module is free of charge with the purchase of TRAX.

The most important question is how many customers are visiting every month and how many actually end up purchasing? The next question is, of those customers who did not purchase, what are you doing to help your salespeople bring them back in? With TRAX you have a tool which forces a salesperson to be more efficient by quickly measuring their strengths and weaknesses and helping them follow-up with all of their unsold customers every day (automatically). The reason your salespeople will love TRAX is that it automatically prints a daily to do list for each salesperson and shows them who to call or what appointments they have set for the day. It also automatically sends out beautiful thank you letters for all of your unsold customers. Please understand that we absolutely know that it is impossible to get customer information every time you do not make a sale. As a matter of fact if you are anything like me, you will never ever give your phone number or address to a salesperson you do not like or trust, especially if you have no intention of purchasing the product they are selling...Right?

I also know you will agree that if a salesperson does a great job for you and you do like and trust them, and that there is a fairly good chance that you will purchase their product, then there is a better than 50/50 chance that the average person would give that sales professional their information. Especially with an extra incentive like a monthly drawing (IF THEY ARE ASKED PROFESSIONALLY) We will show you how to get quality follow-up information more often. We have been known to double the performance of below average salespeople, and you have absolutely nothing to lose and many millions in sales revenue to gain over time.

With the TRAX patented front door traffic counter and visual proof camera system you have a 100% accurate count of every customer who has come in and thought about spending money in with your company. I know you spend big bucks with your accountant and if one penny is missing or out of balance you spend huge dollars to find it....Don't you? In your warehouse, if something is missing you can spend many man hours trying to locate it and put your operations people through hell if it is gone and not accounted for. Don't you??? So why don't you accurately measure your customer traffic with more care? BECAUSE THAT'S WHERE THE MONEY COMES FROM....

All we need to get started is for you to email us five things.

#1. A list of your salespeople,

#2. Two months of monthly sales goals for each salesperson.

#3. A complete list of your general product categories

#4. The types of advertising you currently use and

#5. How much you budget each month for each.

We will set you up and have your upboard fully operational in 24 hours. It is so easy to use, we will have your entire sales team fully trained, up and running in less than 25 minutes and you will notice a difference the first day.

We only ask that you follow the five basics for the first 30 days that insure success. We ask that you ignore all the reports and information provided so that we know you are maximizing the opportunity you have by focusing on the basics. After 30 days you can then enjoy the performance reports that for example with advertising will earn you make goods and free advertising because you will be able to hold advertisers accountable for poor performance. Or (for example) the closing ratios by product by salesperson that will amaze you. Most of this information will exceed your expectations and create additional opportunities for improvement. Please view this training page and select #4a. Training Page

Please allow three business days for the shipment of your traffic counters.

Don't waste another day. If we guarantee that each of your salespeople will make an additional $5000 minimum per month in new business. This actually means that (if we are right) you are losing $5000 per month per salesperson for every month you delay. How many salespeople do you have and how much are you losing.... Please stop right now and do the math.

Please reply now and let us get you tracking with TRAX.

I look forward to hearing from you.

Warmest regards,

Here are Sample Traffic Counter Reports. A traffic counter is easy to install and provides accurate closing ratios and staffing comparisons.

Single Store Traffic Counter Report

Multiple Store Report

Here is a sample of just one on line management reports we call the Performance Summary.

It is customized for your company and you may add the ability to view Sketching Performance, House Calls, Accessory Sales Performance and more.

Please notice that it tracks...

Each showrooms average revenue per up, total hours and of course total sales just like your existing POS software, but that is where the similarities end.
You now know how many opportunities each salesperson has spoken with and what their conversion ratio is.
You learn each salesperson Personal Trade (Be Back Performance) and their closing ratio when they bring customers back in. Wow...
Warranty Tracking at your fingers, this is for fabric protection and extended warranty performance and is very useful and profitable tracking and creates improvement by itself.
Each week your TRAX computer automatically prints a personalized performance letter for each salesperson that prints so you can hand them out during your weekly sales meeting.
Please also notice the red and green colors. Red means the specific category is below the company average and green is above.

Multiple Store Report, please note that this report is based on profitability by unit and closing ratios by salesperson and is completely customized for your company.

Single Store Report

TRAX Follow-up...1-2 new sales for each salesperson every week. Guaranteed...